University Rebrand
Rochester College, a small Christian college in Rochester Hills, Michigan, was transitioning from a college to a university and needed help with their new identity. To begin, surveys, focus groups, intake sessions and extensive meetings were held to identify the defining characteristics which made Rochester College a truly singular institution.

Building off of the characteristics established, a new identity for the school was developed that included a university logo, a new athletic logo, and an official seal.

A series of infographics were created for Dassault Systems, all designed to work within their brand guidelines.

Lives Rewritten - Foster Care Event Branding
Kensington Church in Troy, Michigan was going to be hosting a large foster care event, and was in need of messaging and a look that spoke to the heart of the event. Deliverables included print collateral, signage, digital assets, apparel and name tags.

University Rebrand - Awareness Campaign
Rochester College, a small Christian school in Rochester Hills, MI, was in the process of becoming a University and needed an awareness campaign to let staff, students, alumni and the community know of this big change. The tagline “Rise Together. Stand Apart.” was born, and collateral playing off of the new “RU” was created. The campaign was extremely successful and energized the entire Rochester College community for what was to come.

“What’s In The Box?” Campaign
With Mike Rowe as both the Devil and the Angel, customers were challenged to to not be tempted by competitors saying that their products were essentially the same as MOOG.

Along with traditional print materials, POS kits were created and mailed out to technicians that included miniature Mike Rowe cut-outs, posters, hats, magnets, door pulls and more. The message was simple–do the right thing by making sure to recommend MOOG to customers. Digital assets were also created and included web banners, a campaign web page and social posts devoted to the campaign.

Heavy Duty Campaign
Garage Gurus was launching a new brand specifically for heavy-duty vehicles and was looking for a way to make current technicians aware of this exciting new training opportunity. POS kits in the shape of tool boxes were mailed out and included a hat, stickers, a bottle-opener wrench, and information literature. Traditional print materials, van wraps and a digital and social campaign reinforced the message of the launch of this new brand.

2016 Product Catalog
A full-line catalog for home dehydrators. The challenge was to organize products and accessories in a clear, precise and engaging way.

Heroes Campaign
Tasked with creating a campaign that highlighted the advanced technologies and services offered at Citrus Memorial Health System, the Heroes Campaign turned doctors into local superheroes. As Art Director on this project, I lead the visual development of this campaign, organized and art-directed the photoshoot, and oversaw the final production of assets. This campaign was extremely well-received among the hospital staff and the surrounding community.

“In Your Back Yard” Campaign
Citrus Memorial Health System is located in a small community on the west coast of Florida, and wanted to highlight services available within their health system, eliminating the need to travel to a larger hospital. The “In Your Back yard” campaign marries hospital services with feel-good community images, allowing for a visual representation of the concept.

2016 Catalog
A catalog featuring the full line of Oster clippers, blades and accessories. High fashion imagery and simple typography elevate the brand and appeal to a European target audience.